“How do I start building a business around my message online?”
It’s a question I’ve recently been asked too many times to ignore.
The typical answer would be to “go build an audience.”
But I can’t give that answer … at least not with good conscience. Mostly because I know how much of an non-reciprocating lover that tribe-building is—taking your time, energy & money and rarely returning it to you. ;)
My answer is three “simple” steps...
1) Develop a process. (What journey are you leading a customer on?)
2) Launch a LIVE product. (And yes, this involves learning how to market & sell online)
3) Grow a customer base. (Not an audience of fans)
This approach does several strategic things VERY quickly.
→ Gets you to market & builds revenue to reinvest into growth.
→ Allows you to test & iterate your message & process.
→ Build a RELEVANT audience (aka customer base) vs wasting time growing an irrelevant one.
→ Gathers social proof & results around your product, empowering your next launch exponentially.
AND.
Rather than just continue to give this advice, I decided to launch a process to help you take these steps!
The Authorpreneur Launchpad!
During this 6 week process, we’ll be relentlessly focused on...
→ Developing your process behind the product. (Clarifying & differentiating your highest impact work)
→ Building an acutely relevant audience. (Cultivate an email list & Ad Data)
→ Launching your course. (Market, sell, get money in the door, test process & gather social proof)
Apply below & we can hop on a quick call to explore if this is a good fit for you.
Get in & let's go...
(Next round starts on 11.1.18)
